Brief
A signage company who specialized in political yard signs figured out how to make cool high-res prints on metal. They wanted a separate company and brand to market their new product. They had a very small budget and they needed their site needed to allow customers to upload custom prints and custom sizes to various materials. Because they were already a B2B company, I also created a voucher system to be used for employee appreciation gifts so they could target HR departments and current customers instead of needing to do a hard pivot into B2C marketing.
Process:
Gather requirements
Research technology available we could build on without a lot of development
Define flows and views that could be built easily based on available technology
Create lo-fi mockups
Create high-fi mockups including color, fonts logo and UX writing
Use already designed logo to drive branding guidelines
Develop site
Test
Iterate using user feedback
Research technology available we could build on without a lot of development
Define flows and views that could be built easily based on available technology
Create lo-fi mockups
Create high-fi mockups including color, fonts logo and UX writing
Use already designed logo to drive branding guidelines
Develop site
Test
Iterate using user feedback
